![]() Starting in November, signing up will be easy - visit, and register with your email, date of birth, and gender to get started.īasic with Ads also represents an exciting opportunity for advertisers - the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.Īd Format : At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.Īdvertiser Controls : To help advertisers reach the right audience - and ensure our ads are more relevant for consumers - we’ll offer broad targeting capabilities by country and genre (e.g. In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. What’s different : Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans) average of 4 to 5 minutes of ads per hour a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on no ability to download titles. What stays the same : A wide variety of great TV shows and movies personalized viewing experience available on a wide range of TV and mobile devices change or cancel your plan at any time. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.īasic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences: Unmissable entertainment at unbeatable value : Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.Īvailable in 12 countries : Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.Ī plan for every fan : Our current plans and members will not be impacted. “If we continue to execute well and drive continuous improvement - with a better slate, easier discovery, and more fandom - while establishing ourselves in new areas like advertising and games, we believe we have a lot more room to grow,” Netflix management wrote in a Tuesday letter to shareholders accompanying its fourth-quarter review.We’re excited to launch Basic with Ads - Netflix’s lower priced ad-supported plan - in November. The challenge facing Netflix now is coming up with ways to sustain last year’s momentum, with the “Raw” deal making it seem like live programming is now being eyed by the company as fertile ground. ![]() Netflix “is ahead of peers with new revenue streams, and no one can compete with its technology platform, programming, and global distribution,” CFRA Research analyst Kenneth Leon wrote in a recent assessment of the streaming and cable-TV landscape. The company’s shares rose more than 8% in Tuesday’s extended trading after its fourth-quarter numbers came out. Discovery have struggled to prove they can make money from their video-streaming services. Netflix’s strategy has been a hit with Wall Street, reflected in a 65% increase in its stock price last year while shares of other media giants such as Walt Disney Co. ![]() The revenue exceeded analysts’ forecasts, while earnings per share missed analyst targets, partly because of a $239 million charge tied to its foreign debt. ![]() Last year’s performance was a stark contrast to 2022’s increase of 8.9 million subscribers - a lackluster showing that raised questions whether the video-streaming pioneer was losing steam amid stiffening competition for viewers. ![]() The rising tide of customers left Netflix with more than 260 million global subscribers at the end of 2023 - an annual increase of nearly 30 million subscribers. The holiday season gains - the biggest Netflix has ever posted in the fourth quarter - exceeded the 8.8 million additional subscribers that Netflix posted in the July-September period, which in turn jumped above the numbers recorded in the quarter starting the year. That weekly show, set to move to Netflix next year, will supplement a smorgasbord of TV shows that include the likes of the Emmy-award winning black comedy “Beef” and the Oscar-nominated film, “Maestro.”ĭrawing cards like that helped the Los Gatos, California, company add 13.1 million worldwide subscribers during the October-December period, well above analyst projections, according to FactSet Research. ![]()
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